Patricia Rosales
"Design for a woman who begins to dress by the feet" PR
Trajectory
Biography
2004
Bachelor's degree in economics.
2007
Master in Graphic Design.
2008
Enter the world of gemology with the help of a true expert in High Jewelry, Arsenio Díaz.
The Patricia Rosales brand was born, from the enthusiasm and new vision of the luxury market of its creator, who does not create shoes, but works of art with jewelry.
2009
He presents his first collection of Joya Shoes to the press in Madrid and they are considered by the specialized media to be the most expensive shoes in the world.
Patricia Rosales is the first Spanish brand to wear celebrities at the Moscow Film Festival sponsored by the Carrera y Carrera brand.
Among its first clients are Arab princesses, international celebrities, aristocrats and European royalty, among others.
2010
He presents his second collection "The Treasures of Egypt" to the specialized press in Madrid, Paris, Marbella and Dubai.
He presents his third collection to the press «Prêt-à-porter».
She establishes herself as the only designer in the world who recreates Haute Couture in custom-made shoes with exclusive designs for women. And from now on we only work with shoes with exclusive designs and tailored for women.
Receives the Fuenso Shoe Design Awards. Entrepreneur in the World of Footwear, for recovering the artisanal production system and for creating unique pieces made with jewelry.
2011
He presents his fourth and last collection to the press “El Ballet de los Zares”.
He settles in Paris to continue the internationalization of his select shoes.
2012
Receives the Gold Badge of Andalusia.
2013
Return to Madrid.
One year break.
He receives the Exemplary Character award at Fitur.
Receives the Diario de Almería Anniversary Award for Innovation.
The brand collaborates in a fashion show organized by the Italian Embassy in Spain.
2014
He began as a lecturer at the Universidad Iberoamericana Puebla in Mexico, "The essence and power of luxury through branding"
2015
He continues to work only with custom-made shoes with exclusive designs for women and as a speaker.
Young Almería Award “Promotion of Almería Abroad” awarded by the Government of Andalusia.
2016
Guest of honor at the Aparador by Modama event at Expo Guadalajara (Mexico), an event organized by the footwear industry of the State of Jalisco.
Conference "Branding and the keys to creating powerful brands" at CICEJ and CIAD Centro Integral Avanzado en Diseño in Guadalajara (Mexico).
Invited as a speaker along with a representative of the Spanish luxury brand Loewe at the Museum of Modern Art in Mexico on the occasion of the Cristobal Balenciaga Exhibition "Dialogue table of the fashion industry" organized by the Spanish Chamber of Commerce in Mexico.
2017
ALCI Awards 2017. Award for Excellence in Luxury Design.
2018
Between Madrid and Almería, at the end of the year, Rosales makes a risky commitment to sustainability and parks his work in the luxury industry indefinitely, to work on the development of a patent for the sustainable manufacturing of urban sneakers.
2019
He settles permanently in Almería.
Obtained a patent for the manufacture of sustainable sneakers without glue, allowing once their useful life to recycle the soles and upper.
2020
Set up a workshop in Almería to manufacture luxury personalized espadrilles.
2021
In March it launches the STARLEI brand. A brand of luxury personalized espadrilles made by hand.
2022
Create a new footwear patent with interchangeable designs . Can you imagine having shoes where you can change the sole whenever you want at different heights, and also, which adapts to the width of any foot? FID
2023
At the end of the year, many changes come to the Starlei brand, the most important being that the name and first brand of its designer, STARLEI X PATRICIA ROSALES, is added. In addition, the right shoe will bear Patricia's hallmark, the well-known pearl on the jute sole. Also change the color of the lining to Patricia Rosales' dusty pink.
Awards
2015. ALMERÍA YOUNG AWARD “PROMOTION OF ALMERÍA ABROAD”
On November 26, PATRICIA ROSALES received the “Almería Promotion Abroad” award, awarded each year by the Andalusian Youth Institute.
In the category of Promotion of Almería Abroad, the jury has chosen the designer Patricia Rosales, a native of Rioja, in this edition.
Rosales has an extensive career in the field of design and fashion, as well as in business. She is the only woman who makes haute couture shoes, a field in which she launched her first collection of jewel shoes in Madrid and Paris in 2010. Patricia Rosales is also a businesswoman, since she has set up the factory in which they are made. your designs come true. Among her clients are Madonna herself, Beyonce and Arab princesses among others.
2013. DIARIO DE ALMERÍA ANNIVERSARY AWARD FOR INNOVATION
Antonio Lao. Director “Diario El Almería”
His youth, his clear ideas, his desire to reinvent himself every day are SURPRISED. Patricia Rosales, the shoe designer who last week received the “Diario de Almería Anniversary Award” has fallen in love with this province. Its emergence has been a breath of fresh air, breaking the monotony and everyday letting go. Live each day as if it were your first. He understands that every morning is the beginning of something important and he applies it to the letter. Entrepreneurship is its reason for being, as is the ability to create.
2013. TOURIST AWARD IN FITUR “ORIGIN OF CIVILIZATIONS”
Tourism Bajo Andaráx “Origin of Civilizations”. In recognition of Ms. Patricia Rosales for her Career as an Exemplary Character within the Business World of Haute Couture.
Commonwealth of Municipalities of Bajo Andaráx. (Almeria)
Speaker
December 17, 2019
Entrepreneurship Class “Starlei, How to innovate and build a sustainable sneaker brand”
Location: British School Almería (Spain)
October 23, 2018
“Leading businesswomen of the program a morning with” organized by the Almeria Federation for Business Excellence
Place: Chamber of Commerce of Almería (Spain)
September 25, 2018
II Edition Malagueña Entrepreneurs Impulsan (EMI). Presentation: Innovation in person
Location: Malaga (Spain)
April 21, 2016
Conference “The keys to building powerful brands”
Location: Auditorium of the University of Almería
March 9, 2016
Conference “Branding: the keys to building powerful brands”
Location: CICEJ Guadalajara Conference Room (Mexico)
March 8, 2016
Guest of Honor I Sideboard Edition. Meeting with exhibitors and designers “Brand construction”
Place: APARADOR Exhibition by Modama. Guadalajara Mexico)
February 9, 2016
Presentation “Branding: the keys to building powerful brands”
Location: PITA, Almería (Spain)
November 5, 2015
Conference “Seven years of courage” at the Conference: Businesswomen, driving force of the Almeria economy
Location: Almeria
July 8, 2015
How to sell and negotiate in the United Arab Emirates?
Location: Almeria
April 29, 2015
Ambassador of the Ideas Fair
Place: University of Almería
April 24, 2015
Conference “Seven years of courage” at the II Entrepreneurship Conference
Location: Huércal-Overa
March 9, 2015
Participation in a forum on the occasion of International Women's Day and the Minerva Distinctions.
Organized by: Association of People with Disabilities VerdiBlanca
Place: University of Almería. Almeria. Spain
February 13, 14, 20 and 21, 2015
Master Course “Brand, Industry, Footwear and Design”
Location: Almería. Spain
February 12, 2015
Conference “The keys to entrepreneurship in the 21st century”
Location: La Salle School. Almeria. Spain
November 7, 2014
Conference “The essence of an entrepreneurial spirit and its success story”
Place: Almería Art School. Spain
April 30, 2014
Conference “The essence and power of luxury through branding”
Place: Iberoamerican University. Mexico